Values include:Īudio ads: Many creative types include audio ads. Type of creative that served to the ad slot request. May not match the creative size reported in Ad Exchange.
Creatives sit within an ad slot and depending on response size, may be smaller than the ad slot reported.Reports on the size of the ad slot where creatives are served from Ad Manager or Ad Exchange, rather than the creative size configured on a line item.How this dimension differs from "Creative size": They are incompatible.Īd Exchange impression numbers reported using this dimension may differ from the legacy "Creative Size" dimension due to how "Creative Size (delivered)" counts some Google Ads text ads. Note: Cannot appear in the same report as the "Unfilled impressions" metric. Fluid: Google rendered Native & Fluid adsĪny other values will be shown as "Unknown" (Reports) or " " (Data Transfer).This value may be different from the creative size reported in Ad Exchange. The size of the the ad slot where creatives are served from Ad Manager or Ad Exchange. Other: The bid lost for another reason, such as URL filtering, or because it was below the minimum auction reserve price ($0.05 bids).This rejection includes bids that were filtered because of existing settings (such as a protection), or bids that aren't explicitly allowed (such as when only First Look traffic is eligible, but the bid doesn't match any First Look rules). Publisher blocked: The bid lost because it was blocked by the publisher’s settings.Unidentified vendor: The bid lost because the GDPR ad technology provider was unidentified.No consent: The bid lost because the associated GDPR ad technology provider didn’t have user consent.Optimized pricing: The bid was below the floor price set by optimized pricing.Floor: The bid lost because its CPM was below a publisher-specified floor.Outbid: The bid lost to another candidate in the auction or competing ad server line item.Winner: The bid won because it wasn’t rejected for any reason.Reason the bid lost or did not participate in the auction.